23/09/2024 - 08/01/2025 || Week 1 - Week 15
Foo Hui Xin || 0351665
Environment
Design || Bachelor of Design in Creative Media
RASA: Manis Delights
1 || Instruction
1 || Instruction
RASA
is an IP, a group project for me and my partner Jia Hui for our Final
Year Project / Major Project.
CONCEPT
Rasas are the
guardians of Malaysian heritage, embodying good fortune
and blessings. These small figurines symbolize the small joys of life,
delivered through the rich tapestry of local delicacies. Whether
stirring nostalgia in the hearts of locals or serving as
companions for travellers seeking a deeper connection to
Malaysian culture, Rasas offer a warm embrace and a sense of belonging to
all who experience them.
Rationale
Why kuih?
A household name that encapsulate the essence of Malaysia, showcases the
rich cultural diversity and culinary heritage. Often associated with
family gatherings, festivals, and childhood experiences, they can foster
nostalgia. They are also known for their vibrant colors, intricate
designs, and varied textures, making them visually appealing and
attractive to the audience.
Why Blind box figurine?
The combination of surprise, collectibility and engagement makes blind
boxes very popular for today's consumer-driven culture. The gamification
of shopping provides a fun experience for the audience to learn more
about
As a figurine, they can act as companions for the audience.
Objectives
-
Create a Fun and Engaging Experience
-
Foster Nostalgia and Cultural Pride
chosen kuih-muih
RASA Proposal Slides
Art Direction
Packaging & Branding
3D Models/ Figurines
2D Art
For this group project, my partner focuses on the 2D aspect of
things generally, and she also deals with the 3D print. On the other hand,
I focus on the 3D side of things generally, and also branding &
packaging.
Character Concept Art
Why kuih?
A household name that encapsulate the essence of Malaysia, showcases the
rich cultural diversity and culinary heritage. Often associated with
family gatherings, festivals, and childhood experiences, they can foster
nostalgia. They are also known for their vibrant colors, intricate
designs, and varied textures, making them visually appealing and
attractive to the audience.
Why Blind box figurine?
The combination of surprise, collectibility and engagement makes blind
boxes very popular for today's consumer-driven culture. The gamification
of shopping provides a fun experience for the audience to learn more
about
As a figurine, they can act as companions for the audience.
- Create a Fun and Engaging Experience
- Foster Nostalgia and Cultural Pride
|
|
| chosen kuih-muih |
|
|
| Packaging & Branding |
|
|
| 3D Models/ Figurines |
|
|
| 2D Art |
For this group project, my partner focuses on the 2D aspect of things generally, and she also deals with the 3D print. On the other hand, I focus on the 3D side of things generally, and also branding & packaging.
Even though I am in charge of 3D I also wanted to work on some
characters as a Entertainment design concept art student, so I took
charge for Kuih Lompang & Kuih Seri Muka in the midst of my 3D
progress.
Kuih Lompang
Represents: harmony & joyful sharing
Lompang Visual
main features:
-
cup-shaped
-
very
colorful
-
grated
coconut
- rounded form signifies harmony
First attempt
Early design
Hero pose sketch + adding companions
Second design stage
Colour 1
Final Design, Grayscale
Colour 2
Hero Pose Lineart
Kuih Seri Muka
Represents: beauty & good fortune
Seri Muka Visual
main features:
-
double
layer
-
pandan
custard on top, glutinous rice at the bottom
- baba nyonya origin
- literally means beautiful face
-
symbolising beauty, prosperity, and good fortune.
First Attempt
Even though I am in charge of 3D I also wanted to work on some
characters as a Entertainment design concept art student, so I took
charge for Kuih Lompang & Kuih Seri Muka in the midst of my 3D
progress.
Kuih Lompang
Represents: harmony & joyful sharing
|
|
| Lompang Visual |
main features:
- cup-shaped
- very colorful
- grated coconut
- rounded form signifies harmony
|
|
| First attempt |
|
|
| Early design |
|
|
| Hero pose sketch + adding companions |
|
|
| Second design stage |
|
|
| Colour 1 |
|
|
| Final Design, Grayscale |
|
|
| Colour 2 |
|
|
| Hero Pose Lineart |
Kuih Seri Muka
Represents: beauty & good fortune
|
|
| Seri Muka Visual |
main features:
- double layer
- pandan custard on top, glutinous rice at the bottom
- baba nyonya origin
- literally means beautiful face
- symbolising beauty, prosperity, and good fortune.
|
|
| First Attempt |
Character sheet
Grayscale
Hero Pose sketch
Hero Pose lineart
Colour 1
Colour 2
|
|
| Character sheet |
|
|
| Grayscale |
|
|
| Hero Pose sketch |
|
|
| Hero Pose lineart |
|
|
| Colour 1 |
|
|
| Colour 2 |
3D Modelling
Body styles for 3D
First attempt at 3D
Revised body Proportions
Final body base shape/ foundation
Kuih Bahulu
Base Coloured (Screenshot, no materials/lighting/etc)
Final Outcome for Kuih Bahulu
(Colour Graded)
3D Turnaround
Final 3D Pose
Kuih Lapis
Grayscale
Base Coloured (Screenshot, no materials/lighting/etc)
Final Outcome for Kuih Lapis
(Colour Graded)
3D Turnaround
Final 3D Pose
Milk Peda
Grayscale
Base Coloured (Screenshot, no materials/lighting/etc)
Final Outcome for Milk Peda
(Colour Graded)
3D Turnaround
Final 3D Pose
Ang Ku Kueh
Grayscale
Final Outcome for Ang Ku Kueh
(Colour Graded)
3D Turnaround
Final 3D Pose
Pulut Tai Tai
Grayscale
Final Outcome for Pulut Tai Tai
(Colour Graded)
3D Turnaround
Final 3D Pose
Kuih Kesari
Grayscale
Final Outcome for Kuih Kesari
(Colour Graded)
3D Turnaround
Final 3D Pose
Kuih Lompang
Grayscale
Final Outcome for Kuih Lompang
(Colour Graded)
3D Turnaround
Final 3D Pose
Heepan
Grayscale
Final Outcome for Heepan
(Colour Graded)
3D Turnaround
Final 3D Pose
Onde-Onde
Grayscale
Final Outcome for Onde-Onde
(Colour Graded)
3D Turnaround
Final 3D Pose
Pulut Inti
Grayscale
Final Outcome for Pulut Inti
(Colour Graded)
3D Turnaround
Final 3D Pose
Bingka Ubi
Grayscale
Final Outcome for Bingka Ubi
(Colour Graded)
3D Turnaround
Final 3D Pose
Kuih Seri Muka
Grayscale
Final Outcome for Kuih Seri Muka
(Colour Graded)
3D Turnaround
Final 3D Pose
Character Sheet
3D Modelling
|
|
| Body styles for 3D |
|
|
| First attempt at 3D |
|
|
| Revised body Proportions |
|
|
| Final body base shape/ foundation |
Kuih Bahulu
|
|
|
Base Coloured (Screenshot, no materials/lighting/etc) |
Final Outcome for Kuih Bahulu
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Kuih Lapis
|
|
| Grayscale |
|
|
| Base Coloured (Screenshot, no materials/lighting/etc) |
Final Outcome for Kuih Lapis
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Milk Peda
|
|
| Grayscale |
|
|
|
Base Coloured (Screenshot, no materials/lighting/etc) |
Final Outcome for Milk Peda
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Ang Ku Kueh
|
|
| Grayscale |
Final Outcome for Ang Ku Kueh
(Colour Graded)
|
|
|
3D Turnaround |
|
|
|
Final 3D Pose |
Pulut Tai Tai
|
|
| Grayscale |
Final Outcome for Pulut Tai Tai
(Colour Graded)
|
|
| 3D Turnaround |
|
|
|
Final 3D Pose |
Kuih Kesari
|
|
| Grayscale |
Final Outcome for Kuih Kesari
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Kuih Lompang
|
|
| Grayscale |
Final Outcome for Kuih Lompang
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Heepan
|
|
| Grayscale |
Final Outcome for Heepan
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Onde-Onde
|
|
| Grayscale |
Final Outcome for Onde-Onde
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Pulut Inti
|
|
| Grayscale |
Final Outcome for Pulut Inti
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Bingka Ubi
|
|
| Grayscale |
Final Outcome for Bingka Ubi
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Kuih Seri Muka
|
|
| Grayscale |
Final Outcome for Kuih Seri Muka
(Colour Graded)
|
|
| 3D Turnaround |
|
|
| Final 3D Pose |
Character Sheet
Branding & Packaging
Branding colours inspired by batik style
Logo inspiration
I wanted more of a toy factory in the Victorian England time period feel
than the typical minimalistic logos.
Logo making
RASA logo Vectorised & coloured
Box Packaging draft
Box Packaging Final
3D Mockup for Box
Box Mockup
Washi tape mockup
Washi tape mockup 2
Lanyard mockup 1
Lanyard mockup 2
Lanyard mockup 3
Branding (3D VER)
Branding (2D Ver)
Exhibition Pictures!!
18/1/2025 - 19/1/2025 @ Lalaport BBCC
Foamboard displays
3D Figurines
Merch
Merch & packaging
Additional Links
FYP Timeline (Google Sheets): LINK
For a look at our raw & full progress, you can access our MIRO board:
LINK
|
|
| Branding colours inspired by batik style |
|
|
| Logo inspiration |
|
|
|
Logo making |
|
|
| RASA logo Vectorised & coloured |
|
|
| Box Packaging draft |
|
|
| Box Packaging Final |
|
|
| 3D Mockup for Box |
|
|
| Box Mockup |
|
|
| Washi tape mockup |
|
|
| Washi tape mockup 2 |
|
|
| Lanyard mockup 1 |
|
|
| Lanyard mockup 2 |
|
|
| Lanyard mockup 3 |
|
|
| Branding (3D VER) |
|
|
| Branding (2D Ver) |
Exhibition Pictures!!
18/1/2025 - 19/1/2025 @ Lalaport BBCC
|
|
|
Foamboard displays |
|
|
| 3D Figurines |
|
|
| Merch |
|
|
| Merch & packaging |
2 || Submission
RASA Final Presentation Slides
RASA Final Presentation Slides
3 || Reflection
rip my back broke my shoulder hurts my neck broke my head hurts
On a serious note, I wished I could've partook more in the character
concept art however this is a group project so we had to make use of our
strengths and in this case, I had to focus more on 3D than 2D.
As 3D works, there are many un-saved crashes i have encountered, so I do
not thank that lol, but it taught to to save my work like 10k times in a
span of like 10 hours of work per model, yay! will be extra helpful to
have this habit in the future.
This project would've never been possible without my partner's efforts
(and also without my back giving out on me). It has been a wild ride to
rush all of this in just 1 semester, but I'm happy with how it turned
out.
It has been a pleasure working with you Jia Hui!
Special thanks to our lecturers Ms Anis and Mr Kannan for giving us
feedback throughout the semester and giving us advice as well. :)
rip my back broke my shoulder hurts my neck broke my head hurts
On a serious note, I wished I could've partook more in the character
concept art however this is a group project so we had to make use of our
strengths and in this case, I had to focus more on 3D than 2D.
As 3D works, there are many un-saved crashes i have encountered, so I do
not thank that lol, but it taught to to save my work like 10k times in a
span of like 10 hours of work per model, yay! will be extra helpful to
have this habit in the future.
This project would've never been possible without my partner's efforts
(and also without my back giving out on me). It has been a wild ride to
rush all of this in just 1 semester, but I'm happy with how it turned
out.
It has been a pleasure working with you Jia Hui!
Special thanks to our lecturers Ms Anis and Mr Kannan for giving us
feedback throughout the semester and giving us advice as well. :)
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