Foo Hui Xin || 0351665
Advanced Typography || Bachelor of Design in Creative Media
Task 2: (A) Key Artwork & (B) Collateral
1 || Lectures
All lectures are done in
Task 1: Exercise 1 & 2.
2 || Instructions
Task 2(A): Key Artwork
For task 2(A), we have to create a key artwork that represents or identifies
us with our names or initials as letters and also an artwork. This will then
be used in task 2(B) in collaterals.
Note:
- We can use our own initials, our first name or our pet's name.
- Focus on using black and white only for now.
- Use only very limited graphical elements.
- Can use any typeface for this task but we also need to modify it so that
the outcome is distinct.
- Artboard can be of any size.
- Need to use Adobe Illustrator.
- Do a lot of explorations and compositions.
Inspiration & Sketches
My name is Foo Hui Xin but I am also known as Raemi (or, Rae) ever since I
started to step out of my comfort zone and work. It felt like a bloom and I
witnessed a lot of changes in myself as I kept forcing myself out of my
comfort zone. Blooming reminded me of flowers, so my first batch of sketches
were based off flowers.
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Fig 1.1, First batch of sketches, (4/10/2022) |
For the 2 top left sketches, I was inspired by a game character's tattoos representing fireworks. Fireworks in Japanese is "花火 (Hanabi)" where "花(Hana)" means flowers.
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| Fig 1.2, Firework inspiration |
For most of the sketches with the ae ligature, I was thinking of the flower plumeria.
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| Fig 1.3, Plumeria |
For the middle top one, I was thinking of kind of creating a bell jar with
the uppercase r and the lower case r.
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| Fig 1.4, Belljars inspo |
Then, for the second batch of sketches, I was thinking of tattoos I would like with words in them. I have great interest towards tattoos so I explored this area. With words in tattoos, I would enclose them in a shape to make it kind of solid, thus the sketches.
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| Fig 2.1, 2nd batch of sketches, (8/10/2022) |
The 2 on the left was a play on the letter r into making it a speech bubble to enclose the "ae" ligature that looks like a logo.
For the rest, even though the word "Raemi" isn't in Chinese letters, I wanted to try enclosing it like a Chinese seal.
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| Fig 2.2, Tattoo inspo |
Taking the feedback I have gotten into consideration, I thought long and hard of what my interests are and what I would like to do in the future. I am taking Entertainment design for my specialisation so it's no surprise my interest lies there. I would like to do something with medias like cinema or games.
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| Fig 3.1, 3rd batch of sketches, (8/10/2022) |
I've taken inspiration from the classic pacman game for like 2 of the
sketches because the pacman looks kind of like an "e" and the ghosts
kind of looks like an "m".
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| Fig 3.2, Pacman inspo |
The rest of the sketches were inspired by consoles like Nintendo and their button elements. The "ae" ligature are also tilted to represent the buttons on a console.
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| Fig 3.3, Nintendo console inspo |
For the final batch of sketches, I finally gave up on trying to use my nickname and use the initials of my given name, "FHX". What I had in mind during this process was that I want to be involved in the media industry, like for games or movies. I mostly also thought of a logo easy to recognise and apply on products, and would look good for a studio production team.
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| Fig 4.1, Final batch of sketches, (8/10/2022) |
While brainstorming and sketching, I was reminded of the logo from a survival horror game called "Dead by Daylight" developed by Behaviour Interactive.
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| Fig 4.2, Dead by Daylight logo |
In the end, I went along with my final idea of using a tally for my logo and using a brush tool to give it a horror vibe.
Digitalisation
I used different brush tools to create my key artwork. I also downloaded
multiple brush sets from online.
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| Fig 5.1, Use of different tools, (12/10/2022) |
Task 2(A) - Submission
Final Key Artwork (JPEG)
Task 2(B): Collateral (Part 1 - Animated Key Artwork)
First, I decided on the colour to use for my Key Artwork.
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| Fig 6, Colour exploration, (12/10/2022) |
I was considering between bright pink and dark red. Bright pink blood was an inspiration from a game called "Danganronpa" where they coloured blood with bright pink instead of the typical dark red. I felt like pink would represent me more because, well, I like it. However, I went with dark red because I wanted to convey the fact that, hypothetically, if I had production studio, it would specialise in producing horror games. Red also obviously represents blood more.
Animation
I wanted the animation to represent the way a full tally is tallied and
make it feel like blood is used to tally from the traced strokes.
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| Fig 7.1, Animation idea sketch, (8/10/2022) |
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| Fig 7.1, Creating animation frames in AI, (19/10/2022) |
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| Fig 7.2, Creating frame animation in PS, (19/10/2022) |
Task 2(B) Part 1 - Submission
Final Key Artwork GIF
Task 2(B): Collateral (Part 2 - Collateral)
For this part of Task 2(B) where we have to make collaterals, I plan
on making horror movie related merchandise as a production studio.
Sketches & Inspiration
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| Fig 8.1, Sketches and ideas for collaterals, (5/10/2022) |
In this made up scenario, my production studio produced a movie
called "Tally" to match with the theme of my key artwork. For the
movie screening, there will be movie posters and limited edition
movie tickets. The limited edition movie tickets are inspired by
limited edition movie tickets from a movie theatre called Megabox in
South Korea.
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| Fig 8.2, Megabox limited edition movie tickets for Batman screening |
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Fig 8.3, Megabox limited edition movie tickets for Venom
screening |
I will also make a couple other collaterals like lanyards for staff and business cards for my production studio.
Digitalisation
Logo / Key Artwork
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| Fig 9.1, Logo with background, (25/10/2022) |
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| Fig 9.2, Business card close up, (25/10/2022) |
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| Fig 9.3, Business card, (25/10/2022) |
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| Fig 9.4, Logo mark, (25/10/2022) |
"Tally" Movie Screening
For this section,
English Characters: Univers LT Std 67 Bold Condensed
Korean characters: 배달의민족 연성 OTF
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Fig 10.1, Ideation for some words, (5/11/2022) |
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| Fig 10.2, Cinema screen before movie starts, (5/11/2022) |
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| Fig 10.3.1, Movie poster (Red version), (5/11/2022) |
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| Fig 10.3.2, Movie poster (Red version) on display banner, (5/11/2022) |
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| Fig 10.3.3, Movie poster (Black version), (5/11/2022) |
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| Fig 10.3.4, Movie poster (Black version) on display banner, (5/11/2022) |
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| Fig 10.4.1, Limited edition movie tickets, (5/11/2022) |
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| Fig 10.4.2, Limited edition movie tickets collateral, (5/11/2022) |
Lanyard
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| Fig 11.1, Front and back of namecards, (5/11/2022) |
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| Fig 11.2, Lanyard collateral, (5/11/2022) |
CD
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| Fig 12, CD collateral, (5/11/2022) |
Book
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| Fig 13, Book collateral, (25/10/2022) |
Instagram Feed
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| Fig 14, Compositing IG Feed in AI, (5/11/2022) |
Task 2(B) Part 2 - Submission
Final Collateral Flat Lay (JPEG)
Final Collaterals (PDF)
3 || Feedback
Week 6
General Feedback: The text has to represent us or what we like or what we want
to be.
Specific Feedback:
We have to think of a rationale for our design. For instance, if
someone asks "why?", we have to have a justification for it. The
bottom right design is most readable and clear.
Week 7
General Feedback: What we intend to convey through the key artwork should be
what the audience would think of when they see it. Need to
think of what we want to do in the future.
Specific Feedback: N/A (absent)
Week 8
ILW
4 || Reflection
Experience
I has a difficult time with the process of making my key artwork
because my thoughts were all over the place and I feel like I
was looking at a scope too wide for my ideas. I spent most the
time on this task on brainstorming and sketching for my key
artwork. Honestly, I'm a little nervous about my final key
artwork even though I feel like it represents me well because of
what I would like to do most in the future, to be part of a team
to develop a game be it horror or not. It was a bit pressuring
for me to witness everyone being so... capable of the
task.
Observation
Seeing other people's key artworks and collaterals was very
eye-opening to me. I am amazed and nervous that I am surrounded
by the people with such talent in this course.
In the beginning, I had no idea how collateral works, but
through observation of other people's works, and a lot of online
research, I am starting to understand it.
Findings
I realise that design is really just about visual communication
through this task. The key artwork had to convey what I want to
convey to the audience. I also learnt that I really had to think
far ahead when doing the first step, like the key artwork and
how it later can apply to products I want to create. I could not
just base off my key artwork based on what I liked, I also had
to take into consideration what I want to present to the public.
5 || Further Reading
Design in Visual Communication
by Mustafa Günay
Instead of reading a book, I searched online for articles to
understand visual communication better as this task is rooted in
it.
"The concept of communication can be defined as an exchange of
emotions, thoughts, behaviours, and information between two groups of
people or people called senders and recipients. Therefore, visual
communication is a social process."
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