MINOR PROJECT - Avatar Creation R&D

on

1/9/2023 - 13/12/2023 || Week 1 - Week 16
Foo Hui Xin || 0351665
Minor Project || Bachelor of Design in Creative Media
Virtual Avatar Creation- Mat Oyen

1 || Instructions



2 || Consultation Log


I joined Group 8 for Avatar Creation R&D with EDT as our client with:
  • Ang Shin Er from UI/UX
  • Er Xin Ru from UI/UX
  • Ma Jiachen from Entertainment Design
  • Huai Yi from Animation
We had to work a work in progress Virtual Avatar called 'Mat-Oyen', and this is all we know of him in the beginning:
  • A cat that hosts a podcast session with local celebrities. Speaks fluent Malay and envies the original Oyen cat that lives happily in the Zoo

Fig 1, First reveal of Mat-Oyen's model

3 || Miro

Fig 2, Contextual Research


Fig 3, Competitor Comparison & Analysis


Fig 4, Personas


Fig 5, Survey questions & data


Fig 6, Insights Discovery, Problem Statement & How Might We...


Fig 7, Customer Journey Map


Fig 8, Art Direction



Fig 9, Logo Development


Fig 10, Posts Development

Fig 11, Sticker pack development


Fig 12, Merchandise mockup


4 || Proposal & Executions

 (unable to embed because of large file)
Link:

Google drive link for executions:



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