Foo Hui Xin || 0351665
Advanced Typography || Bachelor of Design in Creative Media
Final Compilation & Reflection
1 || Links
Task 1: Typographic Systems / Type & Play
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application
2 || Instructions
3 || Submissions
Task 1: Exercise 1 - Typographic Systems
31/8/2022 - 14/9/2022 || Week 1 - Week 2
Final Typographic System Compilation (JPEG)
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| Fig 1.1, Final Axial System |
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| Fig 1.2, Final Radial System |
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| Fig 1.3, Final Dilatational System |
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| Fig. 1.4, Final Modular System |
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| Fig 1.5, Final Transitional System |
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| Fig 1.6, Final Bilateral System |
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| Fig 1.7, Final Random System |
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| Fig 1.8, Final Grid System |
Final Typographic System Compilation without Guides and Grids
(PDF)
Final Typographic System Compilation with visible Guides and Grids
(PDF)
Task 1: Exercise 2 - Type & Play (Part 1)
15/9/2022 - 3/10/2022 || Week 3 - Week 6
Final Type Finding (JPEG)
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| Fig 2, Type finding |
Final Type Finding (PDF)
Task 1: Exercise 2 - Type & Play (Part 2)
4/10/2022 - 10/10/2022 || Week 7
Final Type & Image (JPEG)
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| Fig 3, Final Type & Image |
Final Type & Image (PDF)
Task 2: Key Artwork & Collateral
05/10/2022 - 05/11/2022 || Week 6 - Week 10
Final Key Artwork (JPEG)
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| Fig 4, Key Artwork |
Final Key Artwork GIF
Final Collaterals (JPEG)
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| Fig 5.1, Logo for screen |
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| Fig 5.2, Business card |
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| Fig 5.3, Logo |
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| Fig 5.4, Cinema screening |
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| Fig 5.5, Movie poster (Red version) |
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| Fig 5.6, Movie poster (Black version) |
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| Fig 5.7, Limited edition movie tickets |
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| Fig 5.8, Front and back of namecards |
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| Fig 5.9, Lanyards |
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| Fig 5.10, CD |
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| Fig 5.11, Book |
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| Fig 5.12, Collateral flat lay |
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| Fig 5.13, Instagram Feed |
Final Collaterals (PDF)
Task 3: Type Exploration & Application
05/10/2022 - 05/11/2022 || Week 10 - Week 14
Final Cherry Typeface (JPEG)
|
| Fig 6, |
Final Cherry Typeface (PDF)
Download Link: Cherry Typeface
Final Cherry Typeface Application (JPEG)
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| Fig 7.1, Poster |
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| Fig 7.2, Calendar first page/ cover |
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| Fig 7.3, Calendar |
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| Fig 7.4, Calendar January page |
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| Fig 7.5, Photobook |
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| Fig 7.6, CD |
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| Fig 7.7, Box packaging |
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| Fig 7.8, Final type application |
Final Cherry Typeface Application (PDF)
3 || Reflection
Experience
I really enjoyed making the collaterals in task 2 and the type
applications in task 3 even though I was very uneasy about it in the
beginning. I have no experience in making collaterals and stuff but I
ended up really enjoying it after I got a hang of it. Task 3 might have
been my favourite assignment to do since I started this semester. It felt
very rewarding and I feel quite proud of the work I have done, though I
don’t know how well I actually did haha. The process was gruelling, but
the end product was so rewarding. Compared to Typography, Advance
Typography also felt more free and I can explore a lot more things which
was very fun.
Observations
I noticed that things went a lot more smoothly in Advance Typography than
in Typography last semester. This made me realise how much I have learned
from last semester which allowed me to feel much more comfortable this
semester. Task 2 allowed me to explore my interests and what I wished to
pursue in the future. I first started with something that did not really
inspire me, or that it really wasn't what I wanted to do in the future.
Then, when I changed my key artwork to match something else that I was so
much more interested in, task 2 started to be more enjoyable and fun to
work with. Task 3 made me pay attention to detail a lot. It made me
realise how much attention to detail there is in creating letters.
Findings
I have realised how relevant Typography is in many design works and through the tasks, realised how the design behind collaterals and branding work. Typography is so important when it comes to branding, not just the design of the products. For task 3, I realised that we are always taking in different things to get inspired and for ideas to spark. Mr Vinod has mentioned that it is ok to reference to something, in fact, it is important to reference to an existing typeface because we can't just make something out of thin air.
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